Beer Commercial: Get the Girl or Get the Beer

Beer commercials often take the prize as the most entertaining of all advertisements. The beer companies compete heavily among one another to run the funniest ads. One of my personal favorites is this Miller Light ad
 http://www.youtube.com/watch?v=Zil1j9S0Oe8
In my humble opinion, advertisers inundate viewers with irritating commercials for corny dating sites on television, and I thought the initially mundane appearance of the commercial was hilarious in contrast with the surprise ending, which reveals Miller Light as the product being advertised. What is this commercial really saying though? It used to be that a typical beer commercial followed a plot-line along these lines: Guy sees babe, guy has beer, guy performs ridiculous stunt to give beer to babe, babe likes beer, guy gets babe. Here is an example of a commercial from the mid 2000's that follows this rubric:
http://www.youtube.com/watch?v=YUjGayIkI6g
The Miller Light commercial, however, changes the structure of the old-school beer commercial. Here is the progression of the new wave of beer commercials: guy has babe, guy has beer, guy has choice between beer and babe, guy ALWAYS chooses beer. Beer advertisers have always directed their commercials at a  masculine audience. However, it used to be that men drank the beer in the commercials in order to get the woman. Now the man drinks the bear INSTEAD of getting the woman. What kind of message does that send to a viewer? It seems that beer companies are trying to tell me it is perfectly acceptable to completely ignore a woman (even my girlfriend) in favor of my beer. What's more, is alcohol not supposed to be a social drug? If beer companies are telling me I am supposed to drink my beer and ignore the social aspect, what is the point of having a beer unless I intend to drink 5 more by myself to get drunk? I would be a fantastic source of revenue for the beer company if I acted that way, would I not? Of course, beer companies also appeal to the male desire to do manly things like lie on a couch and watch football with other male friends. Here is a famous Budweiser commercial that ran during the Super Bowl a few years back:
http://www.youtube.com/watch?v=mO1NyXlnL84
In one commercial, Budweiser constructs an all male, football-watching, couch-lounging, "bro-chilling," inside-joking environment. As a guy, I must admit that this is a tremendously appealing image. There are few things I enjoy more than hanging out on my couch watching football with a few friends (minus the beer of course). However, when this masculine image enters and reenters the media feedback loop to the point that the beer transcends the significance of a girl or even a girlfriend (not to mention the jaw-dropping looks of the girls in the advertisements), I question the motives and the morality of the beer company. While the masculinized environment the beer advertisements put forth appeal to my sense of manhood, I still think that Miller Light commercials, while they do provide me with thirty seconds of quality mid-program entertainment, need to be more aware of the message they are sending people.